Media & Technology: Redlight Greenlight 123

Monday, December 05, 2005

Made 4 ME

Made 4 ME. Kind of catchy, I think (since I made it up). It refers to "made for mobile entertainment." We all know that nowadays everything is about me...well you. What you want and when you want it. Scenario: you're sitting at the airport waiting for your flight, but you're not reading the paper or listening to your MP3 player, you're watching video content made exclusively for your cell phone. It's the latest way to connect to the mobile mobiles. Check out the mobile mini-series from MTV and Motorola entitled "Head and Body," a headless body and his hapless head (available in several languages). You can download the English version here. If anyone finds demo suitable cell phone content for me to check out let me know, since this is obviously for younger audiences. No, I haven't watched it, but it is MTV. By the way, I'm 30...something.

Wednesday, November 30, 2005

Now THAT'S BIG in '05 Awards

OK. So, like many of you, I visit ifilm every once in awhile to check out the latest mini clips of the sometimes serious, sometimes ridiculous videos and came across this one. I never really liked The Partridge Family and still can't accept that the Danny from the show is now the Danny from Breaking Bonaduce (mainly because, yes, he is a loud train wreck with an annoying little man voice). I guess VH1 really wants to break him, and wouldn't you know it, he's broken! Although this video is all about what's REALLY BIG - viral support for their show.

The video is for mature audiences (which makes those not mature REALLY want to check it out). As a disclamer, ifilm has posted the following prior to viewing and I agree: The content you requested is intended for viewing by mature audiences only. Some viewers may be offended by the content. So, by clicking on this link you are certifying that you are 18 or older.

Sunday, November 27, 2005

Hello Moto


Or hello another Motorola Razr product. Wanna know how to make your bifocals look cool (or look as though your glasses have a growth)? Go-go gadget answer the call on my prescription shades - introducing Razrwire, bluetooth technology on Oakley eyewear that's hands-free and wireless. Looking at the picture, it sits on your ear, not behind it, so how comfortable can that be? And doesn't he look 007ish? Can he see through me? Can he hear my thoughts? The voices say he can.

Photo credit: direct.motorola.com

Friday, November 04, 2005

Consumer Consumption Customization Generation

The way we consume our media today is so completely different then from "back-in-the-day" when some of us were growing up. We were our mother's remote control for a 13" TV with channels 2 through 13. Mix (cassette) tapes were recordings from the radio. White out was our method of correcting mistakes on typewriters. And (get this), we went to the library for information. Preposterous, I know.

Nowadays, thanks to busier and busier and busier lifestyles, advertisers and marketers must cater to the Consumer Consumption Customization Generation. Indeed, the CCCG. Fewer people are watching programs according to when the channel wants to air it, which means missed/skipped commercials. It's when the viewer wants, or for that matter has a chance, to watch it. Between DVRs, VODs, and TiVo, it's no wonder companies are turning to online to provide current, exclusive, and classic content. Check out these broadband bandits: VH1 VSpot, MTV Overdrive, Comedy Central Motherload, and Lifetime Video Lounge.

Wednesday, October 05, 2005

Not Gizmodo...Gizmondo

Nintendo DS and Sony PSP...move over. No, not the first on the block, but definitely a down the road neighbor. Or should I say state neighbor. With only a handful of US retailers (not sure if it's sold at these stores), the Gizmondo is the newest in multi-functional handhelds. Yes, it dices, it slices...oh wait, wrong infomercial. It has just about everything anyone can ever want in entertainment mobility - gaming with GPRS technology, a digital camera, MP3 and video capability, messaging functions, GPS tracking and mapping, and Bluetooth wireless technology, all with a 400MHZ processor and a 2.8" LCD color screen. Starting at $229.00 on the Gizmondo site, it surely seems like during this holiday season that the competition has come to town.

As an added (pun intended) benefit for advertisers and marketers, it plays up to 3 commercials everyday called Smart Ads. In-game advertisement has received mixed reviews from gamers, but Gizmondo is hoping that with targeted ads, since owners would register and answer questions, that the ads won't feel so intrusive. Not sure of the rotation or impressions, but something to think about considering gamers are the largest growing public, surprisingly comprising of approximately 40% women and 17% who are 55 and older.

What I found simultaneously confusing and interesting was that I thought Gizmodo, the highly-visited gadget blog, created a new handheld. I thought to myself, 'Media Mavin, how completely cool is that.' I searched for a minute before realizing it was an entirely different company. Gizmodo, give it some thought if it's not already in development, and uh, be sure to send one to me pre-launch so I can rate/post it!

Photo credit: gizmondo.com

Tuesday, September 06, 2005

Need An Idea? Target Your Target

It just makes sense. If I'm a toy manufacturer, I'd ask children what they like to play with...what they want in a toy. If I create handheld games, I'd ask a hardcore gamer what they look for in controls. So, why don't more companies target their targets and look to them for ideas on how to discover seamless territory...waters that make sense and extend the brand? Well, here are some businesses who are capitalizing on consumer insight:


Motorola's Motofrwd College Competition is looking for students who have the next greatest idea for seamless mobility. Besides the cool $10K in cash and other goodies, the grand prize winner receives a Bluetooth-enabled car. Deadline is 11/15/05.


Everyone has a camera phone, but not everyone has a photo worthy to compete. Compete for what? Visit Nokia Nseries See New Competition. Deadline is 2/28/06. This next one is done, but I'm bringing to your attention for next year. Nokia connects people, people are connected through music, so why not connect beats to discover some down under talent? If you're an Australian producer or music group, check out Nokia's Connecting Beats Competiton 2005.

If you find any companies doing the same, let me know and I'll post it.

Photo credit: Motorola, Nokia

Friday, August 26, 2005

Different Definitions for Marketing

OK, I just had to share these alternative marketing definitions plus some other stuff and I think you'll get a kick out of it. Pretty funny if you explain it this way (all in fun):

You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed," That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him while pointing at you and says, "She's fantastic in bed," That's Advertising.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed," That's Telemarketing.

You see a guy at a party and you straighten your dress. You walk up to him, pour him a drink and you say, "May I," and while reaching up to straighten his tie, you brush your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed," That's Brand Recognition.

You're at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That's a Sales Rep.

Your friend can't satisfy him so he calls you. That's Tech Support.

You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So, you climb onto the roof of one situated towards the center and shout at the top of your lungs, "I'm fantastic in bed!" That's Junk Mail.

You're at a party and this well-built man walks up to you and gropes your breast and grabs your ass ... That's Arnold Schwarzenegger! You liked it, but 20 years later your attorney decides you were offended. That's America.

Sunday, August 21, 2005

Beatsounds' Digital Locket EMP-ZII


I haven't tried it out yet, but I did manage to see one of Beatsounds' Digital Locket EMP-ZII Wearable MP3 players. It's really very cutesy/girlie, but because it's also cool I can picture a dude rockin' it in any of the available flavas - red, white, titanium black, or silver (from what I can tell from my research).

Shaped like an egg, it claims to be the world's smallest MP3 player. It has a color photo display (that's another cool point) and I love the neckstrap action. It can be adjusted by just pulling the earphone cords and if the ear plugs fall out of your ears, it doesn't just swing and dangle or just drop to the floor - it falls smartly off of your shoulder, just like when you purposely take it out to hear something. Just enough storage, up to 512 MB and PC/Mac compatible.

If I ever actually use it, I'll comment on the usability and sound clarity. So, Beatsounds...I NEED ONE!

Photo Credit: Beatsounds, Mosmarket.ru

Monday, August 15, 2005

Gamers of NYC...UNITE!


I KNEW it wouldn't be long before someone understood that while online gaming is cool and you get to sit in the comfort of your home and compete against someone clear across the country, NOTHING beats rubbing your victory in someone's FACE and seeing their disappointment LIVE and IN PERSON! Apollo games has brought Game Time Nation, the only XBox/PS2 gaming lounge, to the EN WHY SEE. Buy gaming time, eat, lounge, and play the latest games in the market against someone in the same room or abroad on 32" flat screen monitors. I'm not a real gamer, but I am really competitive...so look out eleven year olds. Media Mavin is comin' at'cha!

Nokia N90



Just still images? Bah humbug. We now live in a world where most of us want to video capture our special moments in time. Vlogging is the new blogging and the Nokia N90 cell phone let's you become a videographer with just a few clicks. Take an instant photo or video capture, either way you can edit, print, and share life's memories, according to Nokia's website. It's part of Nokia's "N" series, which are multimedia mobiles that combine functionality into one device. Not sure when it releases, so if you get one, let me know your review.

Cool Sites

Every now and then when I find the time, I like to scour the WWW and let you guys know which sites I find most intriguing, from interface to content, and dog-gone-it, just downright cool, so here we go:

http://newyork.citylaunch.com/
In Citysearch fashion, from comedy to sample sales, this site offers a listing of free or discounted deals in the city that never sleeps.

http://www.coolhunting.com/
Just because I like when all the cool hunting has been done for me. Shoot, I'm busy!

http://www.freshdirect.com/
Grocery shopping at your finger tips. In order to fully appreciate the experience, you have to be an educated consumer (know your food prices), and you have to try it at least once, that's if they deliver to your area. They are expanding, though. And I love the interface. Very user-friendly.

Sunday, August 07, 2005

Verizon's Ringback Tones

"Use the language of music to speak volumes without saying a word. Only $1.99 annual fee per Ringback Tone with a $0.99 monthly subscription. Purchase your favorite Ringback Tones Now." It's as simple as that, according to Verizon's Ringback Tones website.

I'm at work the other day and my boss says very excitedly, "Hey, Media Mavin, (no, he knows my real name), call my cell phone. So being the dutiful employee, I do. But to my surprise (is the excitement building or what?) while waiting for him to pick up, although he wasn't going to, I heard melodic music from Maroon 5 (love them). Verizon has a new service that allows your callers to listen to their, or yours for that matter, favorite musical genre, artist, movie, etc.. instead of the typical ringing when they call. Their list isn't as extensive as it could be, but that's just a matter of time. I think that's pretty cool, considering I still have friends who record themselves talking over a song they record from the radio at least a mile or an inch away from the microphone on their wireless and home voicemails. They ruin a perfectly good song that way. What's also great is that, I'm assuming, everyone can hear the song no matter what kind of phone you have, since with ringtones you have to have a certain kind of phone to hear the true tone, as opposed to the polyphonic one.

Now if I can only hear the preview on their site, I may actually download a few...

Friday, August 05, 2005

To Cell Phone Or Not To Cell Phone

THAT is the question. You're in a meeting and your cell phone rings. Do you answer it or let it go to voicemail? Doesn't it depend on the crisis of the call? Is it a call you are expecting and you asked to be called or is it just your stalking spouse making sure you're at work? Do you appear to be more important if your cell phone or blackberry needs your immediate attention? Is it just way too rude to answer it in a meeting? I mean, you are there for the meeting, aren't you? Would you want someone to answer their phone in the middle of your presentation? And if you truly have to answer it, at least excuse yourself from the room.

More and more people like to be accessible, but where is the line drawn? What happens when anyone and everyone thinks they can call you wherever and whenever they feel like? Then, nothing is important and nothing is an emergency because everything is important and everything is an emergency. For me, if someone knows I'm at work, call my work phone or email me. I will get back to you as soon as I can. Do not call my cell phone unless it's after hours, I've asked you to, or it's a true emergency. Some people will try my cell phone before my work phone on a weekday and there's no urgency. That drives me crazy.

To cell phone or not to cell phone. Where do you stand?

Tuesday, August 02, 2005

Get With The Program

That's the blog tagline for the fledging cable channel, Current TV.

During an appearance on Jay Leno last night, co-founder Al Gore called the channel "viewer contributed content." Partering with Google really gives the channel a different outlook, as is demonstrated by the "current" (I think every half-hour or so) on-air update of the top Google searches. During my half-hour stint, Current TV was the third most popular search. Gore also commented, "want to make TV interesting to viewers? Just have them pick up a camera." So, last night I saw pods, as they call them, from a jumper, a young female pastor, information about egg donation, and a model from Africa. Nothing interested me, but I think it definitely has potential. I presume from watching some of the pods that anyone can essentially create a long-form commerial or info-mercial for their business as well. I really like the pod's status bar at the bottom of the screen so viewers know the segment length. There were very few commercials, too, maybe one for every third or fourth pod.

Check back in a few weeks and I'll let you know if anything has changed. I have my eye on you Gore. ;)

Friday, July 29, 2005

Dove Does A Real Body Good

It's the latest buzz campaign for real women with real curves and all of the so-called larger women of the world are applauding Dove's public declaration that not everyone is a size 2, nor do they want to be. The campaign not only boosts these buxom beauties, but it also promotes their latest product, Dove Firming.

I delight in how the website incorporates various outlets for women, especially young ladies, to share their experiences and opinions about real beauty. Many of our girls have self-esteem issues partly due to advertising not representing the full spectrum of global glamor.

Now, if advertisers really step up their game and feature new mothers with birth belly's without having to promote a mommy product, I'll be the first to break the story!

Wednesday, July 27, 2005

You Have :59 To Kick A Freestyle

That's VH1's latest online promotion. You have :59 to prove you can spit fire better than Puff (the magic dragon, that is).

www.freestyle59.vh1.com

If you truly believe competition is none when it comes to your lyrical content, enter this Hip Hop contest and you may win $10,000, inclusion in some promotional material, be in New York City for their 2nd Annual Hip Hop Honors awards show, AND hook up with a record label executive. They should make it obvious on the "how to participate" page that you can also mail in your video as well as uploading it, which is key since this is a national contest and there are levels of technology resourcefulness.

I used to try and rhyme way back when. I won't divulge my identity, but if you're out there Females Finesse (Tanjy, Stacia, Renee), give MC Smurfy a shout out. I know, the name is embarrassing. A boy I used to like said I was cute like Smurfette. Go figure that I went for it AND was proud.

"We are Females Finesse. We are not like the rest. We'll make you want to dance. And put you in a trance." Whew, it amazes me what the brain can store and sometimes flashbacking isn't such a good thing.