Media & Technology: Redlight Greenlight 123

Monday, June 06, 2005

Enticing Advertising? Uh, no.

Wanted to share this article from Mediapost with everyone regarding consumer-controlled media, Invertising: The Future of Advertising When Consumers Control the Media. He also briefly discussed our beloved subservient chicken. Also, check out the latest in viral marketing from BK and SW - SithSense. It's the magic 8-ball of the Internet (or at least that's what BK wants us to believe). Just have a few minutes to kill to answer some questions. It didn't take a Jedi to know that the force was with me to want to shut the thing down after answering the first few questions and listening to those corny a$$ remarks, but hey, don't let me use the Jedi mind trick on you. I wasn't impressed and it didn't entice me to hurry to BK.

It's ironic, too, that the article touches on what makes the Internet the Internet, just as we discussed during our last session.

BTW - Do you think "invertising" is as cute a word as "adverticing?"


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