Media & Technology: Redlight Greenlight 123

Tuesday, July 19, 2005

Every Space Is Ad Real Estate



Just ask Sidetrack Technologies, Inc.. They have created a way to advertise in subway tunnels by using motion picture billboards (photo above is advertising installment for Royal Carribbean). If you're like me, I try to always have something to read or listen to during my commute, just so I don't have to pretend I'm not looking at someone (like when someone catches you looking at them and they think you've been staring the entire time) or I get caught (because sometimes it just seems like you're not supposed to do it) reading the subway car ads.

This is a pretty cool concept and the spot length is a minimum of 15 minutes. I think riders would look forward to seeing the commerical between stops rather than think about not having enough money to buy something to eat and hoping someone has a business lunch so they can cop a free meal. You'd think that New York would be one of their launch sites since we try our best to avoid eye contact and it's the media capital, but it's only availabe in a hand full of cities, including San Francisco and Boston here in the states.

Where will we advertise next? How about our tongues (although, that's just word-of-mouth).

Photo Credit: Sidetrack

3 Comments:

  • Good question! I'm afraid the world of advertising will stop at nothing. Did you know that Pepsi contemplated imprinting their logo on the surface of the moon? Isn't that crazy?

    By Blogger Gerdi, at 11:22 AM  

  • It is. I think I read somewhere that there's a marketing company that can (or soon will be able to) create a sky billboard. Imagine all the eyes gazing up upon the heavenly bodies and reading Pepsi. If nothing else, press would be all over it.

    By Blogger Media Mavin, at 6:12 PM  

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    By Blogger Willie, at 4:40 AM  

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