Media & Technology: Redlight Greenlight 123

Sunday, July 10, 2005

HELP Me To Understand - July 10, 2005

OK. So, every so often I run into something that I just don't quite get. Yanno? Like,

Why do some sites not allow you to leave their site by pressing the back button? You start clicking it like a mad person to escape and before you know it, you're back to your homepage. So many more sites are doing this that I've developed a clicking cramp. I know they don't want us to leave and sometimes parting is such sweet sorrow, but they won't get return visitors by holding them hostage. LET MY PEOPLE GO!


  • The problem is FLASH! We talked about the pros and cons of it in class. This is one of the cons.

    The browser only understands HTML loads. Since flash loads within HTML, when you move from 'page' to 'page' within flash, the browser believes you are just on the same page. So one click back... takes you to the page before the website.

    Poor Javascript can do the same thing to you....

    By Blogger James Marino, at 12:36 PM  

  • You complaint about being a site hostage is not uncommon. The concept of "locking" has been popularized as a great marketing tool on the Internet. It's downfall is your frustration.

    To be honest, losts of companies and site owners are buying into the quakery of "locking" and discountin what real professionals say. This idea of "locking" is alluring because the longer you stay at that site, the the mainframe on the other side--equipped with a program to distinguish hits (that's a view of less than 5 sec.) and a read that is over 5 sec.--filters reads as positove hit. Marketers or Public Relations professional (and it's typically the marketers more than the PR folk) tout the readers as positive communication. They can justify higher advertising rates from the reader rate, if that is approperiate, or they show senior management that their efforts are working. All the while you're frustrated and writing blog messages about it.

    I happen to be one of the PR folk who find this annoying too. Just so you know, I'm on the front lines trying to end your frustration and at the same time educate executives about the quakery of locking.

    By Anonymous Anonymous, at 12:49 PM  

  • Please end this nonsense someone. It juxtapose to the ads that launch on top of pages and have very descreet exit buttons. Framing American brings up a good point. At the end of the day the bottom line is the most important thing, and marketers who alow sites to be launched knowing that there is this issue are short sided and is doing the company a disservice.

    By Blogger Kamal, at 2:27 PM  

  • Thanks for the clarification and comments. Site owners should know that this "locking" only alienates visitors. And as far as justifying ad rates thanks to bogus traffic, that's just unethical. Hopefully advertisers are keeping their own track records.

    By Blogger Media Mavin, at 8:02 PM  

  • I had a different problem today, and I'd like to know what I could have done? I was booking a flight online, after I finally got the trip and the price I wanted I filled out aaaaalllllllllll the info and was ready to hit the purchase button, and nothing happened. NOTHING. The site was not frozen, the mouse still moved, and I still got the little white hand, but nothing happened on my clicks. At least a half hour's work was for nothing. NOTHING! WHY?

    By Blogger Gerdi, at 9:17 PM  

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