Media & Technology: Redlight Greenlight 123

Friday, July 22, 2005

In Games Shouldn't Dictate Game Plan

Everyone writes blogs. Everyone shouldn't. Every company wants to use new technology. Every company shouldn't. Getting in to games has become in vogue. The problem is that if the brand is not in accordance with the game, the brand can suffer ten times worse than an inappropriately placed TV ad or radio spot. So, does advertising in some games make the game feel more realistic? Sometimes, at least where branding is expected. Football arenas have banner ads, Nascar cars don sponsors, so those kind of game settings make sense. But, to just be in the game for the sake of brand placement and because it's a cool, new technology could be brand equity suicide.

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