Media & Technology: Redlight Greenlight 123

Friday, November 04, 2005

Consumer Consumption Customization Generation

The way we consume our media today is so completely different then from "back-in-the-day" when some of us were growing up. We were our mother's remote control for a 13" TV with channels 2 through 13. Mix (cassette) tapes were recordings from the radio. White out was our method of correcting mistakes on typewriters. And (get this), we went to the library for information. Preposterous, I know.

Nowadays, thanks to busier and busier and busier lifestyles, advertisers and marketers must cater to the Consumer Consumption Customization Generation. Indeed, the CCCG. Fewer people are watching programs according to when the channel wants to air it, which means missed/skipped commercials. It's when the viewer wants, or for that matter has a chance, to watch it. Between DVRs, VODs, and TiVo, it's no wonder companies are turning to online to provide current, exclusive, and classic content. Check out these broadband bandits: VH1 VSpot, MTV Overdrive, Comedy Central Motherload, and Lifetime Video Lounge.

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